Monica O'Brien is the author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. Social Pollination provides a strategic blueprint that helps businesses leverage social media for crazy growth! For a limited time, purchase Social Pollination and get a free membership to Monica's private coaching forum.

Broken TelevisionWhen I worked at Brazen Careerist, Penelope Trunk was constantly watching the news at work.

“I don’t have a TV,” she said. And then she added, “The only reason people don’t have TVs is so they can tell other people that they don’t watch TV.” (This is also a Stuff White People Like post).

She’s right though. I never watched much TV anyway, but it was only with my recent move to Atlanta that I completely got rid of my television.

I am still alive, thank you.

Actually, I am really productive. I have more time to read, do good work, and generally conquer the world. So yes, I have become one of those intellectuals who is so above watching TV that I have to write a blog post about it’s demise. Here are 3 reasons cable television will be dead three years from now:

Click here for 3 reasons cable television will be dead three years from now

Google-BuzzThe big news this week is Google Buzz and the questions are numerous:

  • Is this a [insert social network here] killer?
  • What do I do with Buzz?
  • Is the service redundant when we have Twitter and Facebook already?

I love Google Buzz. I checked my email all day and signed up for the service within minutes of getting activated. As I used it for the first time, I felt a tiny ounce of how I imagine a drug addict feels when they shoot up. Yes, it’s that addictive. After playing with the service for a little while, I wanted to offer my initial thoughts on the service and what I think it means for individuals, companies, and the social digital industry as a whole.

Find out why you will love Google Buzz

price-tagBack in high school, one of my teachers told the class that he never had a glass of wine when he went out to dinner with his wife. It wasn’t because he didn’t drink, he said, but rather because if he were pulled over on the way home, a DUI would tarnish his reputation in the community and ruin his chances of becoming principal someday. I remember thinking, the guy never stops being a disciplinarian – an example for others. He never lets loose.

And I knew that day that I never wanted a profession where I couldn’t have a regular life after work.
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Back in college, my sorority had a rule when we were voting in new members: anyone who used the word “nice” to describe a rush candidate got sprayed with a Super Soaker.

Yeah, it’s weird. But we never made the mistake of voting in women just because they were nice. That’s the point.

It amazes me how many PR and marketing professionals talk about the importance of conversation – that numbers and fans and followers don’t matter, and that’s it’s actually about building relationships. I don’t disagree with them. The part I disagree with is the conversations they seem to want.

The conversations most people want are the ones where you nod your head in sheep-like agreement, write a comment like “Wow, that’s amazing!” and generally participate in the virtual circle jerk.

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The Biggest Stories: HuffPo Likes Me! Edition

By Monica O'Brien | February 20th in Blogging

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The Biggest Stories is a new feature on Social Pollination where I share information on the biggest stories in social media from that week. It’s a great place to catch up on the digital space if you’ve had a busy week!

Facebook

Wondering if all this social media stuff really works? New research from Rice University shows that Facebook Fan pages actually work as a marketing tool… when targeting Facebook users. Click through to read the results from the survey about local restaurant chain, Dessert Gallery.

Read what Facebook has to say about love and happiness

The Biggest Stories: Google Buzz Edition

February 13, 2010

The Biggest Stories is a new feature on Social Pollination where I share information on the biggest stories in social media from that week. It’s a great place to catch up on…

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