Happy New Year!
I wanted to quickly share my plans for 2010 with the blogging community. The theme for my 2010 is scaling back and focusing on doing just a few things with all my heart. I’ve gotten my list down…
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How to combine personal and professional online without pissing people off
Back in high school, one of my teachers told the class that he never had a glass of wine when he went out to dinner with his wife. It wasn’t because he didn’t drink, he said, but rather because if…
Behind the scenes of Social Pollination, my new book
My new book is out. Yay!
The book is officially called Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. Social Pollination is about how small businesses can and should be using social media –…
Posted in Marketing, Public Relations, Social Media, Writing Tagged book publicity, social pollination 17 Comments
Word of Mouth Marketing Tips from Fizz
I was lucky enough to meet Ted Wright, founding partner of Fizz Word of Mouth Marketing, last night in my Integrated Brand Communications class. He was charming, funny, and had incredible word of mouth marketing tips drawn from a decade…
Posted in Marketing Tagged fizz word of mouth marketing, Marketing, social media, word of mouth 22 Comments
How do you find your customers online?
I work from home most days, but this weekend I was able to get out of the house and into the Chicago social scene. The main thing I noticed was how much more I can learn from other people just…
Posted in Marketing Tagged marketing research, online marketing, online marketing research, social media 11 Comments
Gen Y Marketing Trends Point to Twitter, Not Facebook
Does your business serve Gen Y? If so, your #1 network should be Twitter, not Facebook.
Historically, moms, teens, and college students have been the most sought after (and most difficult to understand) marketing demographics. Get these groups on your side…
Posted in Marketing, Social Media Tagged facebook, gen y marketing, social media, social media marketing, Twitter, young entrepreneur 40 Comments
Integrating email marketing with social media
According to the newest Small Business Marketing Health Check report from Hurwitz, the top business challenge for small businesses is by far attracting and retaining customers. As a result, most small businesses are turning to digital marketing channels. Over 70%…
Free content sells. We get it. What’s next?
A recent survey from Ipsos Mori of 1,000 16- to 50-year-olds in the UK with internet access found that people who download music illegally on average spend twice the amount on money on music as people who always pay. (Hat tip:…
Posted in Entrepreneurship, Marketing Tagged Blogging, free, free content, social media, young entrepreneur 21 Comments
PR professionals vs. bloggers: Who is at fault?
I read a post by beauty blogger Krizia on Problogger today who feels that PR people are getting pushier with bloggers due to the recession. The post left me with two questions: 1) Are PR people really getting pushier? and 2) Is it really the…
Posted in Blogging, Public Relations Tagged Networking, Opinions, Relationships, social media 29 Comments
Untemplate Your Life at Untemplater.com!
My friends and I are launching a new venture today called Untemplater and we are so excited to share it with you! The site is for Gen Y’ers who want to “untemplate” their lives and take advantages of the many…