Monica O'Brien is the author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. The book is a step-by-step guide for small and mid-sized businesses that want to find more customers effectively. Get the book:

Business Networking for Entrepreneurs

{ 7 comments… read them below or add one }

kellylux October 6, 2009 at 11:27 am

Monica, the thing I hear most from professionals that I connect students and new grads with is that they don't follow up. Following up, which is really easy, actually sets you apart because most people don't bother. The whole point of networking is to build a relationship and that's never going to happen if you drop the ball afte the initial meeting. Great post!

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jonwortmann October 7, 2009 at 11:17 am

You're doing a brilliant job of laying out the steps to build relationships and thus a great business. Can't wait to hear what you say about building teams and communicating with teammates in and out of an organization.

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monicaobrien October 8, 2009 at 12:27 pm

Thanks for the idea Jon! I have some experiences I can share about building teams when you first start as an entrepreneur, so I'll definitely be happy to share those in this series!

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monicaobrien October 8, 2009 at 12:28 pm

It's amazing, isn't it? One thing that I've learned is businesses are really less interested in your credentials (provided you have them) and more interested in your interest in their companies. It's not something you can fake. So if you are job hunting, target companies you really want to work for – you have a better shot at getting an interview.

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mrggfep October 12, 2009 at 2:09 pm

Excellent information… Recently I made connections with a major entertainment company by just giving them a call… as long as you are talking about something that will make the person you are calling richer they usually have an open ear… LoL

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Monica O'Brien October 17, 2009 at 4:05 pm

Nice. Sometimes you must just ask for what you want. And whenever you are willing to share information, you win.

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mrggfep October 12, 2009 at 7:09 pm

Excellent information… Recently I made connections with a major entertainment company by just giving them a call… as long as you are talking about something that will make the person you are calling richer they usually have an open ear… LoL

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