Monica O'Brien is the author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. The book is a step-by-step guide for small and mid-sized businesses that want to find more customers effectively. Get the book:

Start up your business today

{ 6 comments… read them below or add one }

Matt Cheuvront October 4, 2009 at 5:40 am

Monica – I love what you are doing here. We discussed it earlier this week and it's awesome to see it coming about. What I love are the three “action items” – We can talk about living the life of an entrepreneur all we want (and people do) but it's rare that you can digest a post and walk away with something (in this case three) things to say “I'm going to go do that right now”.

As soon as I finished reading this post I started typing in URL's for potential coffee-shop names. I use the coffee shop analogy all the time because it's something that I've wanted to start up for a while now. Aside from the consulting and internet work I'd love to be doing more of, I've always wanted to start an independent coffee shop/local music + entertainment video. What's holding me back? Lack of business know-how, lack of money, and lack of knowing where to begin.

What do you notice about each of those obstacles? They can be overcome (some easier than others). Why haven't they? A lack of commitment, a lack of dedication, telling myself “I don't have time” – ehem, EXCUSES.

You're inspiring me to take action – to start taking steps toward achieving goals, even if they're baby steps at first – at least I'll be moving, at some rate of motion, in the right direction.

Looking forward to seeing this evolve over the next couple months Monica!

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monicaobrien October 8, 2009 at 12:32 pm

Brandon Meves is doing this awesome project as a first foray into microbreweries. http://www.brandonmeves.com/brew/. I plan to write about it more in the series. Also, thanks for the idea of finding your passion (which you didn't actually write about, but maybe you've said offline?) – I actually have a list of sites that you can get more information about finding your passion on.

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Matt Cheuvront October 8, 2009 at 12:57 pm

Finding your passion? I assume you mean the coffee shop analogy – I was referencing to our discussion on small businesses using social media in the podcast we recorded.

Discovering your passion is great, it's determining how to act on those passions that presents a real challenge. I'm getting there :)

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migwickert October 14, 2009 at 9:59 pm

that's it, how to act on those passions? Monica, thanks for sharing as I appreciate what you've got going on here. You have my attention, thanks again.

-Mig

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Monica O'Brien October 17, 2009 at 4:17 pm

Cool, glad to hear from you! What’s going on in your neck of the woods?

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Patrice October 23, 2009 at 9:28 am

Very timely post. Thanks for sharing those eye opening ideas about starting a business.

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