Yesterday, Seth Godin announced he was taking applications for an apprenticeship. And then someone called it an alternative MBA program, not Seth Godin, but I can’t remember who. I am writing about it because I am sure talk of alternative MBA programs will spur more of those silly anti-MBA blog posts by people who aren’t getting MBAs and don’t want you to get one either. (By the way, this is a silly MBA blog post about why you should get an MBA so my MBA actually means something.)
Anyway, I think the concept of alternative MBAs is, well… lame.
Hang on a second – I think I just got mobbed by Seth Godin’s tribe. Picks herself up off the floor, unflattens. Reminds everyone that this post is not about Seth Godin, just about the concept of alternative MBAs. Continues.
But really, who cares what I think? Maybe I am just a bitter Betty because I’ve already shelled out $50 grand at Chicago Booth to study entrepreneurship, and will get hit up for another $50 grand over the next year – all so I can finally hold an ivy league-scented hoity-toity piece of paper with my name on it that declares me officially prepared for the business of running a business. All the while, there are people all around the blogosphere who have shelled out zero dollars, read a bunch of blogs, worked their butts off, and are making millions now.
So what though? All that says is you can be successful without an MBA. Umm… Duh! Nobody is arguing that MBAs are the only successful people in the world. (If they are, they are delusional.) Yet people argue that just because they are moderately successful or even millionaires without having a degree, nobody else should bother getting one. (Two words: intuitive and lucky. Or delusional and crazy. Trust me, one of those two descriptions is basically how all people make millions.)
Bottom line – there is no such thing as getting the “MBA experience” without getting the degree. Unless you went to classes taught by real professors, with real peers to interact with, with actual lectures, with assigned homework that you were motivated to complete, and you took all the required classes. And then didn’t get the degree.
But wait – that would be a lot more work than reading blogs Monica, and not getting a piece of paper at the end seems really stupid. I know. Just like someone saying he had an experience that he didn’t actually have is really stupid also.
Imagine for a second typing the words “alternative MBA” on your resume, for instance. And then having to explain to a hiring manager that what that entailed was was working for free on some cool projects with this neat guy who writes genius books.
“So, you did an unpaid internship?” she questions, thoughtfully.
“Er. No.” You try to explain in simpler ‘corporate non-blogger’ terms. “It’s like this – I got an MBA, but without actually going to school.”
“You see, I did stuff that you would typically do in an internship, but since I might have learned some stuff that those hoity-toity MBAs learn in graduate school, I call it an alternative MBA.”
Pause. Blink, blink. “But the hoity-toity MBAs did those too. Except they called them unpaid internships.”
You sigh. “But this is what the cool internet kids who are hip with social media do. It’s cheaper, less time-consuming, and a lot less actual work. Kind of like the the 4-Hour Work Week. You know, GTD
is my middle name.”
“Umm…I don’t think it’s appropriate to discuss gestational trophoblastic disease in an interview… and you do know we work more than 4 hours a week, right? Next!”
Wait. Ridiculous, yes?!
And look – Seth Godin, the king of cool internet people who built great careers on ideas alone, went to Stanford GSB, one of the top 10 business schools in the country, if not the world. I know he writes that he didn’t learn a lot there, but “reinventing” requires learning the traditional ways first, which is why I think getting an MBA is a good idea for people who are serious about changing the world like Seth Godin has.
Apprenticeships like the ones Seth Godin is offering are fantastic for bright, talented candidates as well (and honestly if you are a fanboy of Seth Godin you better jump at this chance) – but let’s face it – the experience could never equal an MBA. Or an alternative MBA. (Eww. I just shuddered. Let’s please banish that phrase and not use it again.)
And maybe you don’t want it to. The MBA experience isn’t for everyone. But if I can be biased once more, without someone hurling The Dip at my head, I must add that while I learned a lot of great stuff working at a startup for six months, I learned at least as much – probably more – about starting a company from my ten week entrepreneurship class this past quarter.
Yeah, really.
Which is why I’m going to begin writing more about my experience getting an MBA on this blog. Starting now, not every blog post, but maybe every few. And then I’m going to go even further, and teach anyone who wants to listen everything you need to know to get an MBA too. If you want to learn more about my mini anti-anti-MBA revolution, subscribe to Twenty Set (for free) today.




Monica O'Brien is the Director of Digital at Fizz and author of the book Social Pollination, which helps businesses leverage social media for crazy growth!






