Monica – I found your post off the Brazen career website, its a pretty neat post, certainly now that video games have a larger social reach, its going to be harder to ignore them (imagine being a guy but not knowing anything about sports *sigh*).
I would like to point out that Nintendo seems to be capitalizing on the recent upshot of “Casual Gaming” – specifically games which are more accessible (like The Sims, Diner Dash, Nintendo Dogs) and which promote short but satisfying play periods of 10-45mins.
As a former gamer (don’t have time anymore), its exciting to see companies like Nintendo trying increasing their focus on casual gaming, I’m hoping video games will eventually become as common place as movies / tv / etc.
RohoMech, thanks for the comment. I think Nintendo is pretty cool too for targeting the casual gamer segment. It was completely untapped before now, and Nintendo has the “family” image to do well in it… which they clearly are, from looking at Wii sales. That’s why I was happy to support the company when they came to me last month.
I think you bring up an interesting point – the social reach of video games. I never thought about it that way, but that’s really where the industry is trending. Thanks again!
Thanks for the comment Thirtyplus. Vogue has great articles on all sorts of topics. Of course, they are better known for their gorgeous fashion spreads, and I can’t say I don’t read it for that too.
I actually blogged about Nintendo before they found me. And the funny thing is I’ve spent way more on Nintendo products than they’ve sent me, so I think it all evens out .
Great post. My husband is a game developer and of course his company gave him a couple free consoles. I did notice that some startups here in the Silicon Valley list “game room” as one of the benefits. In one of the companies I worked at we often played in the conference rooms.
That’s pretty cool. I think people kind of expect this sort of stuff in Silicon Valley, but I live in Chicago. Still work for a software company though…
Monica O'Brien is the Director of Digital at Fizz and author of the book Social Pollination, which helps businesses leverage social media for crazy growth!
Monica O'Brien is the Director of Digital at Fizz and author of the book Social Pollination, which helps businesses leverage social media for crazy growth!
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Monica – I found your post off the Brazen career website, its a pretty neat post, certainly now that video games have a larger social reach, its going to be harder to ignore them (imagine being a guy but not knowing anything about sports *sigh*).
I would like to point out that Nintendo seems to be capitalizing on the recent upshot of “Casual Gaming” – specifically games which are more accessible (like The Sims, Diner Dash, Nintendo Dogs) and which promote short but satisfying play periods of 10-45mins.
As a former gamer (don’t have time anymore), its exciting to see companies like Nintendo trying increasing their focus on casual gaming, I’m hoping video games will eventually become as common place as movies / tv / etc.
Also, you might want to check out games in the “Serious Games” category: http://en.wikipedia.org/wiki/Serious_game
Which is what Brain Age more or less falls into.
RohoMech, thanks for the comment. I think Nintendo is pretty cool too for targeting the casual gamer segment. It was completely untapped before now, and Nintendo has the “family” image to do well in it… which they clearly are, from looking at Wii sales. That’s why I was happy to support the company when they came to me last month.
I think you bring up an interesting point – the social reach of video games. I never thought about it that way, but that’s really where the industry is trending. Thanks again!
WE totally need a game room at my company.
Glad to see neuroscience is infiltrating even Vogue — albeit at the more basic levels.
Like the blog!
P.S. Nintendo just totally bought you
Thanks for the comment Thirtyplus. Vogue has great articles on all sorts of topics. Of course, they are better known for their gorgeous fashion spreads, and I can’t say I don’t read it for that too.
I actually blogged about Nintendo before they found me. And the funny thing is I’ve spent way more on Nintendo products than they’ve sent me, so I think it all evens out
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Great post. My husband is a game developer and of course his company gave him a couple free consoles. I did notice that some startups here in the Silicon Valley list “game room” as one of the benefits. In one of the companies I worked at we often played in the conference rooms.
That’s pretty cool. I think people kind of expect this sort of stuff in Silicon Valley, but I live in Chicago. Still work for a software company though…
everyone should seriously check out virtualtennistour.com
Brain Age is a great little game that lots of adults are getting into. And i completely agree, anything beats brickbreaker.
Brain Age is a great little game that lots of adults are getting into. And i completely agree, anything beats brickbreaker.
Brain Age is a great little game that lots of adults are getting into. And i completely agree, anything beats brickbreaker.
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