Monica O'Brien is the author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. The book is a step-by-step guide for small and mid-sized businesses that want to find more customers effectively. Get the book:

Making Connections between Social Media, Home Ownership, Job-Hunting, and the Power of Telling Good Stories

{ 12 comments… read them below or add one }

Nisha January 17, 2009 at 6:10 pm

Awesome post!  But I don’t know, the home ownership stuff thrown in with everything else we’re dealing with right now (debt, terrible job market) seems kind of crazy. What young person can actually afford a home right now? I like the idea for the making connections series, it seems like a really cool idea. Looking forward to future posts. and thanks for the link!

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Raven January 17, 2009 at 8:06 pm

@Nisha
I own a bungalow that I bought early last year. However, I fixed my house up from scratch – talk about developing project management skills. The current value diminished somewhat with the downturn, but if I were to sell today, I’d still make a tidy profit.
@Monica
As usual, your posts are always full of great info. I always thought volunteering was a great way to make connections as well. For example, I’ll be going to DC to lobby with an organization that I’m working with on behalf of human rights abuses. Primarily, I am there to support a cause I believe in, but it will also widen my net (as you say :-)

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Victoria February 3, 2009 at 3:42 pm

One big question I have about social networking, is that everything I read about it is from the point of view of freelancers and consultants. Everyone says businesses (especially small) dont use it enough, but I cant find ANY information out there on how to! We have a blog, we are looking at forums, but how would twitter, facebook, linkedin and flikr help a small business that sells management software? I dont get it. Please help.

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Andy Drish April 8, 2009 at 5:57 pm

Monica – How on earth do you read so much and remember so many relevant links?  Teach me your ways…. :-)

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smith May 15, 2009 at 11:38 am

One big question , I have about social networking. Is that everything i read about it is from the point of view of freelancers and consultants. Everyone says businesses (especially small) don’t use it enough, but i cant find any information out there on how to! We have a blog, we are looking at forums, but how would twitter, face book, linkedin and flicker help a small business that sells management software? I don’t get it. Please help.

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smith

career hunting uk

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smith May 15, 2009 at 11:38 am

One big question , I have about social networking. Is that everything i read about it is from the point of view of freelancers and consultants. Everyone says businesses (especially small) don’t use it enough, but i cant find any information out there on how to! We have a blog, we are looking at forums, but how would twitter, face book, linkedin and flicker help a small business that sells management software? I don’t get it. Please help.

——————–

smith

career hunting uk

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smith May 15, 2009 at 12:38 pm

One big question , I have about social networking. Is that everything i read about it is from the point of view of freelancers and consultants. Everyone says businesses (especially small) don’t use it enough, but i cant find any information out there on how to! We have a blog, we are looking at forums, but how would twitter, face book, linkedin and flicker help a small business that sells management software? I don’t get it. Please help.

——————–

smith

career hunting uk

Reply

smith May 15, 2009 at 5:38 pm

One big question , I have about social networking. Is that everything i read about it is from the point of view of freelancers and consultants. Everyone says businesses (especially small) don’t use it enough, but i cant find any information out there on how to! We have a blog, we are looking at forums, but how would twitter, face book, linkedin and flicker help a small business that sells management software? I don’t get it. Please help.

——————–

smith

career hunting uk

Reply

Monica O'Brien January 26, 2009 at 4:33 pm

Nisha,

I don’t know. Prices are pretty low right now. It’s kind of like investing – sure, not many of us have the extra money lying around, but then again, we didn’t have extra money when the economy was going great either. Like buying a house, investing right now is a really good idea if you can scrounge the extra money because prices are rock bottom.

Personally, I saved money by buying my house and getting rid of a ridiculously expensive rent bill. Then I made money on my house because it’s appreciated so quickly… you have to pick the right house in the right neighborhood though. (I watched a LOT of HGTV and TLC to figure out what the “right house in the right neighborhood” was. But it was worth it!)

I guess young professionals have to really evaluate what they want, what their goals are, how they can afford to live, and probably a million other things before making a house purchasing decision like that! Thanks for the comment.

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Monica O'Brien January 26, 2009 at 4:35 pm

Raven,

My husband and I bought a fixer-upper as well. We’ve put some sweat equity into our condo and we live in a neighborhood with tons of gangs – but we’re pretty happy with our decision. To each his own!

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Monica O'Brien February 10, 2009 at 1:22 pm

Victoria, I emailed you to connect so we can talk more about your company’s issues.

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Monica O'Brien April 19, 2009 at 9:11 pm

Andy,

I wrote about how I set up my twitter account and Google reader in these two articles:

http://twentyset.com/6-personal-branding-lessons-i-learned-from-observing-dan-schawbel/
http://personalbrandingblog.com/30-minute-brand-building-for-twitter/

Hope that helps!

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