http://blog.monicaobrien.com/social-media-roi/ Small Biz. Big Buzz. by Monica O'Brien Tue, 09 Mar 2010 18:58:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.monicaobrien.com/social-media-roi/comment-page-1/#comment-1691 mpoweringu Mon, 27 Jul 2009 15:16:54 +0000 http://blog.monicaobrien.com/?p=384#comment-1691 This is interesting information about the ROI and measuring the ROI of social media | <a href="http://bit.ly/WYcwl" rel="nofollow">http://bit.ly/WYcwl</a> This is interesting information about the ROI and measuring the ROI of social media | http://bit.ly/WYcwl

]]> http://blog.monicaobrien.com/social-media-roi/comment-page-1/#comment-1508 mPower Consulting Mon, 27 Jul 2009 14:16:54 +0000 http://blog.monicaobrien.com/?p=384#comment-1508 This is interesting information about the ROI and measuring the ROI of social media | <a href="http://bit.ly/WYcwl" rel="nofollow">http://bit.ly/WYcwl</a> This is interesting information about the ROI and measuring the ROI of social media | http://bit.ly/WYcwl

]]> http://blog.monicaobrien.com/social-media-roi/comment-page-1/#comment-1502 Holly Hoffman Thu, 23 Jul 2009 14:16:59 +0000 http://blog.monicaobrien.com/?p=384#comment-1502 Value is not ROI. The I is Investment, as in dollars. I can show my bosses value and impact all day long, but in the end they want to the return in dollars since that's what they invested. Until we start talking about dollar figures and not percentages or page views as ROI, we're chasing our tails. Value is not ROI. The I is Investment, as in dollars. I can show my bosses value and impact all day long, but in the end they want to the return in dollars since that's what they invested. Until we start talking about dollar figures and not percentages or page views as ROI, we're chasing our tails.

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