I received an email from Margee Moore who has a really fun app out now called Sleeping With the Laundry. The app comes with 20 chapters of Notes from the Mommy Track and it’s gotten great reviews on iTunes! Priced at $2.99, it is a steal compared to a book or an ebook.
But I’m not here to promote Margee’s app – instead I wanted to address an interesting marketing question she sent me.
Margee writes:
“I’m running a low cost social media campaign to promote my app, Sleeping With the Laundry: Notes from the Mommy Track. Would you recommend a facebook page, facebook group or what? Which one works best? Then how do you promote your page and get more members? I’ve got my one page marketing plan and I’m working it, but what’s the most effective way to sell apps in today’s social media environment?”
I don’t know all the details of Margee’s marketing plan, but I had a couple thoughts on how she should market her app.
Click here to read how Margee should market her app
Back in college, my sorority had a rule when we were voting in new members: anyone who used the word “nice” to describe a rush candidate got sprayed with a Super Soaker.
Yeah, it’s weird. But we never made the mistake of voting in women just because they were nice. That’s the point.
It amazes me how many PR and marketing professionals talk about the importance of conversation – that numbers and fans and followers don’t matter, and that’s it’s actually about building relationships. I don’t disagree with them. The part I disagree with is the conversations they seem to want.
The conversations most people want are the ones where you nod your head in sheep-like agreement, write a comment like “Wow, that’s amazing!” and generally participate in the virtual circle jerk.
Continue Reading…
The Biggest Stories is a new feature on Social Pollination where I share information on the biggest stories in social media from that week. It’s a great place to catch up on the digital space if you’ve had a busy week!
Google Buzz
From ReadWriteWeb: “Google rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under the covers, though, this major product was built by a team of people taking a radical new approach to online publishing: Buzz is all about open, standardized user data.”
Read more about Google Buzz
Monica O'Brien is the Director of Digital at Fizz and author of the book Social Pollination, which helps businesses leverage social media for crazy growth!
