The Future of Web Apps: 7 Things Companies Must Do to Succeed

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Today I have an article on The Future of Web Applications at Mashable, where I name the 7 things every company needs to do to build successful web applications. Here’s an excerpt:

News Flash: Web 2.0 is so over, and nobody has made any money. Large social networking sites have yet to give brands a method of monetizing, and the tired business model of “get funded then get bought by Google” has been a bust for both the Googles and the startups (see Feedburner, YouTube, and DoubleClick).

So companies need to do something different, which means that we are on the frontier of a shift in online communication and activity. The first shift was when this little online bookstore called Amazon took over eCommerce, and the second shift was when a war between MySpace and Facebook became worthy of Wall Street Journal coverage.

The third shift is already starting to take place, and it’s likely that only the biggest companies (like Google and Facebook) are poised to make it, due to the resources web applications will soon require.

You can find out what all 7 things companies need for success on the web are at Mashable. Thanks for reading!